Greetings, dear readers!
Don't you think that the world … how can I put it mildly … has gone a little crazy? Of course, Bentley once gave a damn about the image and built an off-road car, but, firstly, it was many years ago, and secondly, who would have refused such a tasty order? In Crewe, for a long time, they tried not to remember this episode, but now they could be proud of it.
Luxury brands have broken loose, trying to jump into the last car of the departing train of the popularity of crossovers and SUVs. Cars of such brands, which, it seemed, will forever be associated only with highways, highways, autobahns and racing tracks, are unrestrictedly leaving the asphalt. Not only Bentley and Rolls-Royce are recklessly producing some kind of off-road vehicles now: the conditionally capable of going wherever they look, even Aston Martin has a DBX! What can we say about Lamborghini and even more so Porsche - in Zuffenhausen, in general, this trend was smelled almost the first and managed to earn a lot on it. The Porsche Cayenne has long been ahead of its lineup counterparts in sales, and the same goes for the Urus, and the Bentayga, and so on.
And now - Maybach. Strictly speaking, the brand already had one off-road vehicle based on the Gelendvagen, but the Maybach GLS is the first project to become widespread. Could the Honorable August Wilhelm Maybach once have imagined that his last name would appear on the tailgate of a defiantly luxurious crossover? Moreover, created by people with obvious problems with taste? However, one can treat the appearance of the Mercedes-Maybach GLS in different ways, but they definitely know how to count in Schuttgart, and they clearly would not have gotten involved in a project without clear prospects, where each car costs at least 12 million rubles.
Or would you? The founder of the brand was a not so-so entrepreneur, but a brilliant engineer: Wilhelm Maybach bears a considerable share of the responsibility for what our world has become. It was he who took the most active part in the creation of an internal combustion engine in the form in which it could be installed on personal transport, and it was he who, together with Gottlieb Daimler, built one of the first prototypes of a modern car in history. And yes, Wilhelm Maybach was one of the heroes of the events that led to the birth of the Mercedes brand.
At the beginning of the last century, the paths of Wilhelm and Gottlieb parted. Wilhelm and Karl, father and son of Maybach, founded an independent company and at one point came to the conclusion that it was necessary to produce their own machines. True, their business, despite all the technical merits of the Maybach-Zeppelin, did not work out: as the omniscient Wikipedia tells us, their most massive Maybach model (more precisely, Karl Maybach - his father had already died by that time) could be sold in total 850 copies. And Karl did not manage to resume production after the Second World War.
It took more than a dozen years for the Maybach brand to return to the world arena, although the reunion of Daimler and Maybach took place back in 1960. At the beginning of the century - already this one - in Stuttgart, with great fanfare, the appearance of two Maybach luxury sedans with indexes 57 and 62 was celebrated, which were positioned as the quintessence of all automotive luxury that can exist on earth. Bentley? Rolls-Royce? What are you talking about?
But no, it didn't work out either. The immoderate pathos that accompanied the revival of the Maybach brand did not make a special impression on potential customers, and the brand did not manage to "recoup" the investment. Rumor has it that for each sedan released, the Daimler concern lost several hundred thousand euros, and, after scratching their heads, in 2012, the top managers of the concern decided to close the project.
However, the attempt to revive "Maybach" still had a certain PR effect: the brand was remembered. And three years later, Mercedes-Benz decided on another attempt at revival, albeit a more cautious one. Now the famous word denotes, in fact, one of the trim levels - albeit the most luxurious - of the S-class sedan, and now the GLS SUV. Moreover, the company is sure that this time the restart was successful. Recently, one of the project managers for Mercedes-Maybach Martin Hulder said that now every seventh of the sold S-classes is a Maybach, and the construction of a luxury SUV, in his opinion, is a direct reference to the Zeppelin of the 30s. Allegedly, the seating height and proportions of the current creation and the sedans of the time are very similar, and people, especially wealthy people, like to sit high.Well, where without reference to weighty historical circumstances?
It remains to wait for the crossover to appear, for example, at Ferrari. Wait a minute, the Purosangue project ("Pure Blood") is being promoted in Maranello - and when it is completed, the supercar of the iconic brand will also be able to move off the pavement. But it is not known whether the Italians will have time to bite off their piece of the pie: some of the giants of the world industry have already ventured into statements that the fashion for crossovers will soon come to naught, and buyers will again begin to love the usual sedans, hatchbacks and station wagons.
I really hope that you liked this material!
Thank you all and see you soon.