2024 Author: Erin Ralphs | [email protected]. Last modified: 2024-02-19 11:42
The term "logo" can be traced back to the century before last. But their hallmarks or marks in Russia were put on masters in ancient times. Legislatively, the possibility of applying a trademark to their products was introduced in 1830, and they began to register them only at the end of the 19th century. At the beginning, the logos of Russian entrepreneurs were their full names, usually in italics.
Preface
In Soviet times, they did not bother with the special complexity in the image of trademarks, although the story of the UAZ swallow, which led to claims from Opel, is indicative in itself (the emblem had to be replaced). Forgive me for the tautology, the terrible-looking VID logo, which looks like either the first president of Russia, or an old witch with a toad on her head, was invented by the wife of Vlad Listyev, a well-known TV presenter and journalist in the nineties of the last century. In fact, the mask of the famous Eastern philosopher from Ancient China, Hou Xiang, was taken as the basis. Logo coming inRussia's world football champion visually repeats the award for winning it - the cup. And the three main emblems should evoke love for: football, the conquest of space, and through iconography - God.
The topic of this article is the logos of the Lada car. The history of their creation, curious and related facts about them. These logos are from that series of world brands that everyone speaks about themselves, one has only to see them or reproduce their image with the help of an associative link.
Lada car logo
It all started with the incompetence of the relevant services of the auto giant, just built on the banks of the great Russian river Volga, near the city of Kuibyshev (now Samara). In a hurry, and after acquiring a license from Fiat for the production of a passenger car, named unpretentiously, like everything in the USSR - VAZ (Volga Automobile Plant), everything happened in a wild hurry. So construction was carried out, documentation was prepared, personnel were recruited. So they forgot to register a trademark for this brand.
Already started to produce the famous "penny", VAZ-2101, when they realized it. On the radiator grilles arriving from Italy, the place of the emblem remained empty. They acted again in the Soviet tradition - simply and without being clever. Three Russian letters were entered into the exact proportions of the previous emblem, and this is how the Lada logo appeared - VAZ.
Casus with the inscription TOGLIATTI
But still, the "penny" came out with a new emblem (in total, the logo was modified six times), symbolizing the riverThe Volga and the Russian boats that sailed along it in ancient times. The author A. Dekalenkov set himself the task of guessing the Russian letter B, that is, the Volga, in the outlines of the boat.
He wrote "TOGLIATTI" at the bottom. Tolyatti is a city (formerly Stavropol-Volzhsky), stretched along the banks of the Volga. Renamed in honor of the then General Secretary of the Italian Communist Party - Palmiro Togliatti. In this city, in 1966, a factory was launched for the mass production of a "nationwide" car.
Dekalenkov's sketch was finalized and put into production. There was an incident with the inscription "TOGLIATTI". In Turin, instead of the Russian letter I, they printed the Latin R, that is, they mirrored the Russian letter. This batch of emblems (30 pieces) did not reach the car itself and was taken apart by private collections. Currently highly valued by collectors.
VAZ-2101 was released in 1970 with this emblem, but soon the inscription was removed, since the link to the place of production is not accepted in heraldry. They also removed the angularity of the edging and made the top of the logo wider. So he reached the third model. On the VAZ-2103, the emblem became almost rectangular and ruby colored, through which river waves were guessed. On the VAZ-2106, the waves disappeared, as the color of the varnish was changed to black, and the emblem itself became clearly rectangular. On the VAZ-2105 and VAZ-2108 models, chrome and steel were replaced with cheaper and more practical plastic. Remarkably, on the Soviet "eight" the sign appeared slightly flattened. So the car was produced until 2003.
Dashing nineties
In the early nineties of the last century, together with the whole country, AvtoVAZ also experienced a crisis. The plant could, in spite of the crisis, actually "become fabulously rich", since the cost of production was less than half the real price of the car. But the plant did not get anything - dealers took everything for themselves, clinging to AvtoVAZ like bedbugs, sucking out everything to the last ruble. The manufacturer was heading towards bankruptcy.
It was also a time of radical change. Of course, they also affected the Lada logo. In the West, they borrowed the shape of an oval. The boat was stylized under the Latin letter S, and the sail under V (intentionally or not, but the famous ancient Roman abbreviation, meaning "against"), turned out. White arcs radiated from the sail in different directions, forming another, this time, an unfinished oval. The background is blue, as is the word LADA in large print.
According to its execution and philosophy of the Western type of thinking, the trademark has turned into a full-fledged logo of Lada VAZ. We have long observed plastic with a chrome-plated boat in cars of the "tenth" Zhiguli family.
Advertising the domestic auto industry by V. V. Putin
The Lada Kalina logo was slightly optimized at the beginning of its sales in 2004 - the image became more voluminous, and the outlines of the boat changed just a little. With the same sign, Lada Granta traveled around the country. A great contribution to the promotion and advertising of both the trademark and the AvtoVAZ cars themselves was made by Vladimir Vladimirovich Putin. As a prime ministerMinister of the Russian Federation, in 2010 he drove more than two thousand kilometers in a yellow Lada Kalina in three days, giving her a positive assessment.
And in 2017, already in the rank of President of the Russian Federation, during a conversation with a resident of the city of Bryansk, the owner of such a car, he called the Lada Kalina a good car. It did not show itself so well in "communication" with the president of "Lada Grant". At first, the trunk did not want to open, and then it did not start at all for a long time. By the way, when Vladimir Vladimirovich Putin arrived at the meeting of the Valdai Club on the Lada Vesta, he spoke as well as about the Lada Kalina, mentioning its throttle response, ease of operation and smooth running.
Continuing this topic, it is impossible not to mention the fact that the video about the crossover "Lada X Ray" was filmed in the genre of a trash comedy and a travel film about Putin - "President's Vacation", where, according to the plot, he goes to the Crimea on this brand of car.
Purchase of AtoVaz shares by the Renault-Nissan alliance
In June 2014, the Renault-Nissan alliance increased its share in AvtoVAZ shares to more than 2/3. And the following year, a rebranding took place, which also captured the Lada Priora logos. New (development by chief designer Steve Mattin) and so far the latest emblem has already appeared on all Lada cars produced since then - Lada Kalina, Lada Granta, Lada Priora, Lada Vesta, Lada Xray”, “Lada Largus” and “Lada 4x4”.
The logo has become larger, convex and voluminous (the wits called it 3D with sails),removed the blue color and left one full oval. The opinions of experts, as always, were divided. Many praise the new logo, while others also blatantly denounce it. We give a neutral opinion about the oval. In car emblems, the oval occupies a share of about 1/3 (this oval is closest to the Ford one), and if restyling should convince the buyer that the Lada is the most automobile car, then the goal has been achieved.
Lada logo with backlight
A waterproof logo can be installed on all Lada models, including illuminated doors.
"Powered" it from side lights and brake light, there are two colors to choose from: red or white (creates the appearance of a bright bluish-blue light).
Conclusion
So, we found out what this logo is. Currently, AvtoVAZ occupies about 20 percent of the Russian passenger car market. In terms of price and adaptability to the realities of Russian reality, this brand is one of the best, in which the Lada logo undoubtedly helps it. In May this year, Vesta received the TOP-5 Auto award for the best price-quality ratio, as well as design-practicality. Steve Mattin received the award. In another nomination (sports car/coupe/cabriolet) the winner was the Lexus LC 500, the flagship coupe. But that's a topic for another article.
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