Choosing a car is a very responsible and difficult task. Today, when the market is filled with a huge number of automakers from different countries, everyone is trying with all his might to win the trust of the Russian buyer. No one is surprised by the fact that the products of the Volga Automobile Plant are not inferior to most foreign analogues. And in some aspects they even surpass them. Let's remember how the domestic industry of modern Russia developed and find out what the cost of car production is on the example of VAZ.
What is VAZ?
VAZ is the Volga Automobile Plant. The largest manufacturer in the automotive industry. It produces small cars for residents of Russia and other countries of the world. The concern originates back in 1966 and successfully operates today.
How did the AvtoVAZ concern come about
In the post-war years, there was a general shortage of personal transport in Soviet society. The quality of life of an ordinary Soviet citizen steadily improved. The example of living abroad made me dream of my own car. There was an increased demand, and the leadership of the Ministry of the Automotive Industry had no choice but to react and resolve the issue.
There was no need to calculate the cost of a passenger car, the benefit was obvious. Then the leadership of the USSR decided to build an automobile plant for the production of small cars in the city of Togliatti. It was a grandiose construction site of that time, which enthusiastically gathered all the youth of the Soviet Union.
The Ministry of the Automotive Industry has decided to sign a contract with the Italian concern Fiat. The Italians installed a production line that included a complete car manufacturing cycle. Specialists from the Fiat concern provided education and training for our future specialists. They shared their experience. Knowing the cost of the car, Fiat management had high hopes for the Soviet market.
The first cars of the concern and the reaction to their appearance
Already in 1970, the first brand new cars began to roll off the assembly line. It was a VAZ 2101. The model was almost completely a copy of the Italian Fiat-124 model. Then there were times when a car on the roadway was met and seen off with an admiring glance, any boy tried to know all his data,to show off your knowledge to your friends. A parked car, standing alone in the courtyard of the house, immediately gathered a curious audience. And jealous owners had to periodically shout menacingly out the window: “Hey, get away from the car!”.
They dreamed about the car, dreamed about it. After all, the purchase not only brought the whole family a sense of comfort, but was also a source of pride. And no one thought about what the real cost of a car is.
Why there were few cars produced for the population
The light industry of that time was weak. The idea of a people's car was slowly brought to life. The number of cars produced was not enough to meet the demand of the country. This was partly facilitated by the active cooperation of the USSR with some foreign states. A large number of cars were exported to these countries. Given the cost of the VAZ car, the country received a very good profit from such activities.
How much did AvtoVAZ's first model cost
What is the real cost of a VAZ car? The first cars that came off the assembly line of the Soviet auto giant were offered to the buyer for 5500 - 6000 rubles. It was a large amount, but people patiently put aside and saved money. Taking into account the fact that several years passed from the moment of fixing a place in the queue to the actual possession of a car, the chance to collect the necessary amount was quite high.
How much did it cost to manufacture the car? From certain sources calledthe amount is about 2000 rubles per car. It is easy to understand how profitable the production of VAZ cars was.
How a car was bought in the USSR
Few could afford it, mostly people working in good positions. Sometimes such a person, in order not to wait many years for his turn, had to look for mutual acquaintances and use connections in order to be at the front of the line. At that time, the queue stood up in organizations at the place of work.
Methods of control over the observance of the order of precedence simply did not exist. Some patiently waited, others did not want to wait. History knows examples when people, in order not to wait, were ready to buy a car at a double price. Given the calculation of the cost of a VAZ car, the overpayment is extremely large. Even when the queue reached, the Soviet people were waiting for new queues in stores and warehouses. All that a happy buyer of that time could choose was color. The choice itself was rather conditional and seemed more like a lucky break. At that distant time, the principle “what was, then bought” dominated.
What was the popularity of AvtoVAZ products during the Soviet period
Soviet-made cars of the USSR period gained great popularity among the people. A distinctive feature of the car was high maintainability. As the owners often say, VAZ cars were repaired in the middle of the field with their own hands. The cost of car repairs was very low. The design of units and mechanisms was verysimple, but at the same time very reliable. The absence of complex electronics made it possible to independently maintain all electrical systems.
The time-tested concept, developed by Italian engineers, has recommended VAZ products from the very positive side. In those years, people did not think about what the cost of a car was. In summer it was comfortable even without air conditioning, and in winter the standard stove was enough.
Appearance of VAZ cars
Car models produced in the Soviet era fully complied with the requirements and fashion of that time. They were distinguished by a certain squareness of forms, headlights protruding beyond the car body and chrome trim not only on bumpers and body parts, but also on the interior. Emphasizing the interior and exterior of the car, high-quality metal parts were used, designed for many years of service life. The conscientious chrome treatment caused a lot of accolades from happy owners. Despite the quality workmanship, the cost of the car was low.
What is the VAZ car coming off the assembly line today?
The cost of a VAZ car today is a commercial secret of the enterprise. The cars that Russian specialists are working on today are incomparably more complicated than their predecessors. Unlike the production of cars in the USSR, now it is possible to order a car "for yourself", specify what options are required, body color, interior trim, lighting type and engine option.
SGiven this approach, the real cost of the car depends on the configuration. Of course, watching how people today choose a car for themselves, painfully understanding the purpose and the need for numerous options, one can only smile. What is the cost of a car, today only a specialist can say. I am glad that today more and more people are interested in what characteristics their future car will have, what options will be useful and comfortable, which ones can be abandoned.
Today's buyer, choosing a car for himself, calculates the cost of running a car using special formulas. An undoubted advantage is the improved safety of a modern Russian car. Depending on the configuration, the level of security can be increased. VAZ cars are now produced in compliance with the required environmental class, in accordance with international standards.
What distinguishes AvtoVAZ products from competitors
The most important difference between domestic cars and foreign competitors is the affordable price for the cars themselves and for spare parts. This is largely due to the low cost of the car. The quality of manufactured products is gradually improving and is almost at the level of foreign analogues. The interface of electronic systems has full Russification, it is clear to the Russian buyer.
A special feature is that the car of the Russian concern is easily serviced by any car service in Russia. Althoughmodern VAZ cars have many options and are "overgrown" with all kinds of modern automotive electronics, many components and mechanisms can still be serviced on their own.
During the operation of the car factory, the concern had to overcome various stages. There was also success when the profit from the production of cars was several times higher than the cost of the car, when our cars were revered and snapped up even abroad. Unfortunately, there were periods when the popularity of the domestic auto industry turned out to be critically low. The country then experienced not the best of times and the situation radically affected the state of the domestic automotive industry. Profitability in such a period, according to some sources, was the lowest in the history of the AvtoVAZ concern. It was at this time that the quality of cars deteriorated significantly, demand began to decline inexorably. Attempts were made to reduce the cost of the car by saving on materials.
Despite this, the concern survived and managed not only to achieve stable work, but also to bring entire lines of new products to the automotive market. By attracting foreign partners in the production of domestic cars, imported technologies and materials were again involved. Cars have acquired a modern design and look more than worthy. The rating of AvtoVAZ products went up again, based on increased consumer confidence.
Buying products of the domestic auto industry today, I want to feel safe, cared for and confident that the choice was made correctly. When the consumer has complete confidence that his car is worth its money, it does not matter what the cost of the car is, it is important to enjoy the possession. And you need to understand this, and not deal with the calculations of lost money.