Nissan company: success story
Nissan company: success story

Nissan's history is a successful and eventful journey to worldwide recognition. The Japanese firm, very small, went through a series of takeovers, acquisitions and collaborations before becoming the largest auto concern.

Today, this brand is one of the top ten manufacturers, but its most direct competitor in the Japanese market is Honda. The undisputed leader, which needs to be fought for a long time, of course, is Toyota.

Nissan has built its automotive plants in different countries and cities, and there are about forty-three of them in total. She also owns eleven scientific laboratories and seven design studios, in which specialists create new body shapes and lines for cars of this brand. Representative offices of the brand operate all over the world: in one hundred and sixty states. There are about one hundred and eighty thousand employees of the Japanese company. In this article, we will find out what is the history of the development of Nissan.

Nissan Juke
Nissan Juke

How the enterprise was created

The history of the company "Nissan" began its ascent back in 1914. Kwaishinsha has designed a Japanese passenger cara car with only two cylinders. It became quite popular as it was one of the first cars produced by a Japanese engineer. It was named DAT, and a new company with that name will be created later.

The power of the first iron horse was only 10 horsepower, and this was a fairly good result at that time. Its name meant "agile, lively". The history of the Nissan logo is as follows. At the very beginning, the icon was designed in color. The red circle meant the rising sun, and the blue rectangle meant the sky. The combination meant sincerity, bringing success. This is exactly the point, because the Japanese company has indeed always been honest with its customers.

After five years of producing this car in small batches, a certain tycoon Yoshisuke Aikawa will create the Nihon Sange group. Subsequently, this person will become the first president of the brand. The history of the Nissan brand is very eventful.

This enterprise included about one hundred and thirty similar ones, including the DAT plant. The company started production of the Datsun brand. However, already in 1933, by decision, Aikawa was consolidated into a single whole company, which had its office in downtown Yokohama.

And a year after the merger of all branches, the president changes his name to Nissan Motor. Thus began the history of this company. The name has survived to this day. It is worth recalling the history of the Nissan Almera. It began in 1995, when this car was released from the assembly line. This representative has many bodies. Nowit is produced in a new variation at the factories of the Japanese brand, which are located in many countries of the world. In general, the history of the Nissan Almera model is also quite interesting.

First time

A brand made in Japan
A brand made in Japan

The birthplace of this company is where the general office was first established. There they built the first automotive plant, and began to produce cars. Presses will be installed on it, which will replace manual labor of a person when preparing metal sheets for a car. The productivity and product quality of this plant was so excellent that by 1937 the 10,000th car would leave from there, and it would be bought safely in the first month of sale.

Also during the Second World War, the company received orders from the government for the production of trucks, engines for helicopters, aircraft, and so on. And only in 1947 the company again began to produce cars for a simple man in the street. These machines were Datsun models, which were assembled at the plant until 1983. Now we will look at the history of Nissan cars by period.

Mid 20th century

Line of cars Nissan
Line of cars Nissan

During these years, the company began to produce Patrol SUVs. This is an all wheel drive vehicle. He became legendary in the Nissan brand, and he survived a large number of modifications and restyling. The comfort in the cabin is at the level, and the power is quite high. In 2018, this model was equipped with a 405 horsepower engine, has a ground clearance of 275 millimeters and a sufficient amount of electronics, accompanied bycomfort of the vehicle interior.

In 1958, the first Datsun cars were sold in America and other countries. Thanks to the good quality of cars, Nissan manages to overtake competitor Toyota and become the best Japanese brand.


Nissan Austin
Nissan Austin

In these years the company is gaining momentum, it continues to build factories around the world. In just 10 years, seven more car manufacturing enterprises have appeared, of which two are located abroad. The history of Nissan models does not end during this period, but a new milestone in development begins.

The brand has always held a solid second position in the top Japanese manufacturers, and it is beginning to lead in exports to the United States. The brand moves to the markets of other countries so quickly that it becomes the leader in sales.

During this period, the company produces models such as the Nissan Sunny, the legendary Skyline and 240Z.

Forward to the future

Nissan engineers have always paid sufficient attention to the economy and safety of products. It was for these characteristic differences that they received an award in 1970, when there was a fairly strong crisis in Japan, and affordable models were created for people with modest financial capabilities. It was the Sunny model from the Nissan brand that became the car in the United States of America that consumed very little fuel and was on the first lines in the top fuel-efficient cars. It was also very environmentally friendly, promoted by its safety. Then the slogan appeared: "Datsun saves." The popularity of this model was very high, so ithelped the Nissan brand become legendary.

Already in the mid-70s, the company became the leader in terms of the number of cars sold. In 1977, it was recorded that the company sold the twenty millionth car that drove out of the factory walls.

In the 80s, the company reached an even higher level, began to build its factories on other continents. So, on the North American continent, in the state of Tennessee, a plant was built for nine thousand jobs, which were successfully occupied by hard-working Americans and began to produce economical, safe Nissan cars.

In 1983, the brand made its logo, which we see to this day. She attached it to any car she made, except for a pickup truck.

Nissan history will forever remember the year 1990, when the brand won the "Car of the Year" contest.

XXI century

Japanese stamp
Japanese stamp

In the 2000s, the company experimented and began producing hybrid cars that had both an electric motor and an internal combustion engine under the hood. Advancing in the market, it creates its first plant in Russia.

Already in 2009, having built a new plant for our compatriots, she creates a fairly popular electric car called Leaf. It remains the best-selling, renowned and budget-friendly in its class.

The head office moved to the brand's home city of Yokohama a few years ago.

Four years ago, sales in the United States of America and China grew by 14% and 21% respectively. Nissan introduced X-Trail models,Qashqai.

How the enterprise took root in the USSR

The history of Nissan in Russia began back in 1983. In 2008, the line was put into operation at the plant, which was built near St. Petersburg. Investments in this plant amounted to about three hundred million dollars, and all this in order for the enterprise to start producing Murano, Teana and X-Trail models in the Russian Federation. Already in 2012, this plant was recognized as the highest quality manufacturer among similar ones in other countries.

In 2013, the president of the Nissan enterprise decided to rebuild the IzhAvto plant. Production of the Sentra sedan began, then the Tiida hatchback. However, due to low demand, as well as the fact that the Russians did not like these cars, their assembly was soon suspended.

In 2014, the Renault-Nissan alliance was created, which began production at the AvtoVAZ plant of Kalina and Granta cars, which were assembled on the basis of Datsun. About twenty million dollars were invested in this.

Also, this Russian plant produced Nissan Almera sedans based on the Renault Logan car platform. In the near future, the Japanese company plans to focus on crossovers, which will be produced at its plant near St. Petersburg.

Intermediary companies

Nissan Micra
Nissan Micra

As you know, the country of Japan is quite small in size. It would seem that the competition here is quite low, but it is not. There are a lot of automotive companies that occupy leading positions in the market and do notinferior to their competitors. They strive to increase sales, improve the quality of cars, and move abroad. And Nissan is no exception. It has factories around the world, branches, structures and offices in 20 countries.

Only in the United States of America, this enterprise has established four representative offices. The most important of them is Nissan Motor Manufacturing, which was opened back in 1980. It also began to produce its own brand. The history of Nissan has expanded due to this.

It was in this country that another subsidiary was created, which produced the first premium car.

Officially, the Infiniti model was presented in the United States of America back in 1989. However, work on it was carried out long before this date. A name was chosen that hinted at and resembled the word Infinity, that is, infinity.

Nissan wanted to create prestige class cars and abandon the image of a mid-range car brand. This was done to capture American buyers who were quite we althy.

And with such requirements, the Q45 model appeared. It had a luxurious finish, a powerful engine. She was received in America with enthusiasm. So far, about a million of these premium cars have been sold.

Now the Infiniti generation is familiar to customers not only in the United States of America, but also in the Asian market, the CIS countries and the East. The line of this brand included SUVs and crossovers, as well as a couple of electric cars. The history of the creation of Nissan is revealed, but how did they advance intop brand tops?

Promotion strategy

History of the company is full of mergers, so Nissan bought shares in Minsei Diesel Motor. This gave the company access to American markets, and their collaboration led to the development of the legendary Patrol SUV.

Also, the combination with Prince and the new acquisition of the plant allowed Nissan to launch the Skyline model, which also became legendary.

In 1999, almost half of all shares were bought from Nissan, and their alliance with the Renault brand raised the level of car sales of both companies. By the beginning of the 2000s, sales were 4 million cars. In general, it only went to the plus of the Japanese brand.

And just at the beginning of the 21st century, companies form a single entity from their association, called Nissan Global.

After two years of cooperation, the Japanese brand increased its share in Renault to 15%, and Reno in Nissan - 45%.

And yet, this alliance came in third place in terms of sales, which means that both corporations have become even more popular, which means they win.

The situation got even better after Nissan bought shares in Mitsubishi, which became the third member of the merger.


In 2018, this company has about 60 different models, and over a hundred have been released throughout history.

In 2016, the Japanese company sold and put on sale more than six million cars. The number of sales of the alliance between Renault and the Japanese amounted to about ten million cars, and this brought them into the top three best-sellingmachines in the world.

Nissan is also in the top of the most environmentally friendly cars, which makes the brand even more popular. The Leaf electric car is the most bought in this class of cars.

About three hundred thousand of these cars were sold.


Nissan Qashqai
Nissan Qashqai

An electric car called Leaft was introduced by Nissan back in September 2017, and it was equipped with an autopilot that could not only drive independently on the roads of Russia, but also park in the yard. With the new battery, Nissan could drive 400 kilometers without recharging.

The Infiniti QX50 crossover launched in 2018 now has even more technology, features. The most important improvement was the high-tech engine. Its power is 268 horsepower, which is higher than its predecessor. And this does not add fuel consumption per 100 kilometers, but even reduces it.

Most recently, Nissan introduced a new technology developed by the highest scientific centers. It was a feature that allowed you to control the car with the power of your mind. She recognized brain signals to the car.

The company continues to develop new technologies that will help autonomous driving. The driver may not even touch the steering wheel, you just need to follow the road. The Japanese firm begins to test such technology earlier and more often than others. Most likely, Nissan will present the car with such a technology for recognizing the power of thought.

Nissan's slogan: "Innovation that delights" is quite suitable for this corporation.


Japanese Concerncar company strives to improve its products, its cars. And this leads to the fact that they are chasing the title of the best brand in the world. They try to satisfy the interests of people who want to stand out. They love and appreciate the original style, new technologies and quality.

How the venture was promoted

To make more people aware of the Nissan brand, the company has taken a very cunning move. She hired girls to communicate with buyers and interested people. It was beautiful girls who talked about the benefits, and this was a novelty at that time. This has borne many fruits. In general, the history of Nissan says that smart people have always worked in it.

In 1937, when color pictures were rare, Nissan used very high-quality film for photographs, which made it possible to make vivid photographs and motion pictures. A very bold and expensive move, but it paid off and Nissan sales went uphill.

Machine Design Award

Datsun-112 is a project of Nissan's own design center, which was founded back in 1954. The car was practical, concise and had its own original style. She was attracted to buyers, and professionals were impressed. This model won an award in Japan and outperformed its competitor Toyopet Crown.

In technical terms, this car was not original, but copied from its predecessor Datsun-110. There was also a twenty-five horsepower engine, suspension and gearbox were the same. But the differences were in the design. She had very beautifulturn signals, dashboard in front of the driver's eyes and many other very interesting innovations. This moment also had a positive impact on the history of the creation of Nissan and the popularity of the brand as a whole.