2024 Author: Erin Ralphs | [email protected]. Last modified: 2024-02-19 11:42
President of Kia since 2012 - Peter Schreyer - is an authority in the world of auto business. Before his appointment, he worked for six years as its chief designer. And generally speaking, he "comes" from "Audi", where he worked for 20 years. "KIA" in recent years - one of the most creative automotive companies, honing its original corporate style. The short name of the oldest South Korean auto company translates as "From Asia to the whole world." And she really demonstrates a comprehensive marketing strategy for the car "Kia Rio" (Pride). Feedback from drivers is mostly positive, because the Korean auto industry takes into account their tastes: for each market, its own modification is produced within the same brand: for Asia - a hatchback and a sedan, for Europe - a hatchback, for America - a hatchback and a sedan.
Cars "Rio" are positioned on the market as a quality inexpensive family car. Specially designed for domesticmarket, the third generation of South Korean QB cars has hatchback and sedan bodies. It organically entered, occupying a niche already "acquired" by the two previous models of "Kia Rio". Reviews of all three modifications are positive, in the market "with arms and legs" they buy even cars with 3-5 years of operation. The basis for creating a variant for the CIS was an analogue created for the roads of China - "Kia K2". The production facilities of the Korean automaker, focused on our market, are located in St. Petersburg. This is an enterprise of "Hyundai" of the same automobile group as "Kia" - "Hyundai Group". In the City on the Neva, a platform was created for the manufacture of a branded sedan, and from 2011-15-08 it went into series. And since 2012-16-01, mass production of the hatchback "Kia Rio" has been launched.
Owner feedback also reflects the effective branding of the hatchback and sedan with spare parts, organized by a common production platform with "Hyundai Solaris". Let's take a closer look at the latest model - the front-wheel drive hatchback from KIA - the Kia Rio. Reviews note compactness, design, sound insulation. Motorists rated it as a sports compact city car. Buyers are offered the following trim levels: "Comfort", "Luxe", "Prestige" and "Premium". Externally, the car is very different from previous models. Its dimensions in length, width and height: 4120 mm, 1700 mm, 1470 mm. Compared to the previous generation “Kia Rio”, the wheelbasegrew, reaching a length of 2570 mm. The increase in ground clearance, up to 160 mm, also seems positive for our roads.
The "iron heart" of the Korean is a line of two "Gamma" gasoline engines: a sixteen-valve 4-cylinder 1.4-liter engine with 107 hp. and the same 1.6-liter 123 hp. The motor is paired with a gearbox of two types: 5-speed manual or 4-speed automatic. Here you can see the common platform with "Huyndai Accent" - "Kia Rio". Reviews of speed qualities are also favorable: the hatchback gets acceleration to 100 km / h in 10.3 s for the “mechanics” and in 11.2 s for the “automatic”.
The design has been rethought. The body has acquired the features of swiftness and aggressiveness. The graceful angle of the windshield, the wedge-shaped hood, a powerful air intake and the developed head optics of the headlight unit with projector low beam and reflective rear light give the five-door car a powerful sporty image. Even more striking are the internal changes. "Kia Rio" got its own unique control panel. Naturally, the driver's seat became more vertical. The center console contains climate control, a radio option. The interior has been rethought, the trunk size has reached 389 liters (for a sedan, the same figure is 500 liters). City transportation of family purchases - element "Kia Rio". Owner reviews, however, note that for suburban operation it is desirable to increase the trunk.
The conclusion will be short. Hatchback "Kia Rio" today - one of the best family cars in the global automotive market.
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